On November 15, 2021, EVIRTH and Mondelēz International signed and reached a strategic cooperation and investment agreement in Shanghai. A few days ago, the two sides held a grand signing ceremony of "Win-Win Together and Lead the Future-Investment and Strategic Cooperation between EVIRTH Industry and Mondelēz International" in Shanghai, At the ceremony, Mr. Xu Linfeng, Chairman of EVIRTH, and Mr. Joost Vlaanderen, President of Mondelēz Greater China signed a series of product strategic cooperation and equity investment agreements, marking the formal opening of strategic cooperation and investment relations between the two parties. According to the agreement, Mondelēz International will also make strategic equity investments in EVIRTH to accelerate its development in the baking industry. Both parties will complement each other's advantages in products, production, supply chain, and market distribution, and work together to win-win, to jointly open a new chapter in the development of baked food.
The signing ceremony was completed with the warm expectation of both parties. At the signing ceremony, Mr. Xu Linfeng, Chairman of EVIRTH Industry, delivered a speech saying: "Today's signing ceremony marks the conclusion of the strategic relationship between the two parties and the overall promotion and deepening of the cooperation between the two parties, and opens a new chapter in the internationalization of EVIRTH. Our strong alliance has laid a solid foundation for improving the influence of our products in the market and brand image. Today is the beginning of our sincere cooperation, complementary advantages, information sharing, and mutual benefit; We will carry forward the past and forge ahead into the future, and strive to build a new platform and new mechanism for cooperation and development between the two sides; Further deepen all-round cooperation and exchanges between the two sides, such as resource utilization, business integration, strategic coordination, and full-process services, and enhance the level and level of strategic coordination; Enhance innovation potential and achieve a new leap in development! "
EVIRTH, as a leader in the domestic refrigeration and baking industry, With rapid development in recent years, Searching all over the world to select high-quality raw materials, A variety of hot-selling baking products, including Melaleuca series, cake roll series, Mu Si cheese series, puffs series, Dafu ice skin series, and cookies series, have been created. It has become the first domestic (Shenzhen) baked food production enterprise exported to Japan and has become a long-term strategic partner of many domestic central enterprises and international chain retail enterprises. Its products are highly recognized by all sectors of society and consumers.
Mondelēz International (NASDAQ: MDLZ) is the world's leading snack enterprise, adhering to the concept of taking consumers as the core, providing consumers with really good snacks in 150 countries and regions around the world, and is committed to leading the future of snack industry. Since the company entered the Chinese market in 1984, mainly engaged in biscuits, chocolate, chewing gum and candy, solid drinks, and other categories. Its well-known brands, including Oreo, Hyun Mai, Fun Duoduo, Taiping, He's, and Fu Zhen, have been widely loved and welcomed by Chinese consumers, and their performance in China has gradually increased.
The cooperation betweenMondelēz International and EVIRTH is a high recognition of EVIRTH's rapid development in the bakery food industry and its leadership in industrial upgrading. Mondelez will enter the field of healthy fresh food with the background and technology of EVIRTH's low-temperature fresh-making and high-end healthy baking. At the same time, EVIRTH will also use cooperation with Mondelez to further expand the scale of R&D and production, promote the overall development of the company, and improve market competitiveness; at the same time, it will use the brand-building capabilities of Mondelez to develop co-branded brands and national private brands. Products and channels, consolidate the foundation for rapid development, accelerate overseas layout, and let more people see Chinese innovative technology, high-end baked goods, and Chinese quality brands.
About EVIRTH Industry
EVIRTH was founded in 2013, It is a large-scale enterprise focusing on R&D, production, and sales of high-end frozen baked food. It mainly provides a variety of baked foods such as Melaleuca cake, cake roll, Mu Si cheesecake, puffs, ice skin Dafu and cookies for many high-quality channels such as membership stores, retail chains, restaurant chains, and new retail, and carries out strategic cooperation with international food giant Mondelēz in the baking business. As a leader in the domestic frozen baked food industry, EVIRTH adheres to the principle of strict control over food raw materials, equipment, technology, quality control, etc. With high-quality upstream raw materials in YEATION, we have built our refrigeration and baking factories in Shanghai, Shenzhen, and Dongguan, and introduced advanced intelligent production line equipment from Japan and Europe to create a large-scale, automated and industrialized production system, with a total area of about 200,000 square meters. EVIRTH Factory is planned and designed according to the standard of a 100,000-level purified food processing workshop and operates and manages in strict accordance with the international advanced management system. It has obtained HACCP and FSSC22000 system certifications and China (Shanghai, Shenzhen) export food filing enterprise certificate. EVIRTH adheres to the core values of "focus, quality, and innovation" and is committed to providing healthy and delicious baked food for global consumers!
About Mondelēz International
Mondelēz International(NASDAQ: MDLZ) delivers truly great snacks to consumers in 150 countries around the world. Nearly $27 billion in 2020 revenue. As a global snack manufacturer, we are leading the future of the industry, with Oreos, Burroughs, and Louie Biscuits; Cadbury Milk, Milka, and Toblerone; Sour Patch Children's Candy and Chingzhi Chewing Gum, among many other international brands. Iconic brands and local market star brands are loved by consumers. Mondelez International is a member of the S&P 500, Nasdaq 100, and Dow Jones Sustainability Indices.
About Mondelēz Greater China
Mondelēz International entered the Chinese market in 1984 and is headquartered in Shanghai. It is a leader in the snack food industry. The company produces and operates biscuits, chocolate, chewing gum and candy, and solid beverages in China. Its well-known brands include Oreo, Xuanmai, Quduoduo, Taiping, He's, Guozhen, etc. At present, the company has more than 4,500 employees and has production bases and R&D centers in East China, South China, and North China. Since July 1, 2013, it has officially changed its name to Mondelez China, expressing the company's vision of bringing "hundreds of millions of good tastes" to consumers.